Home Investment The Amazing World of Iconic Asset Investment

The Amazing World of Iconic Asset Investment

05 Jan, 2024 Investment

Tangible asset investment is growing fast due to its fun yet satisfying nature. People are recognising how accessible and profitable it is for all interested, making a smart investment for minimal risk. Whilst most asset opportunities investors capitalise on are going under the radar, there is a growing trend to invest in assets with a real wow factor! Sure, adding a vintage whiskey to your investment portfolio is incredibly satisfying; however, go that one step further and own a piece of history.

From time to time, sports memorabilia flies under the hammer, giving people a chance to own something they are passionate about. Football shirts worn by sporting legends are fun investments but tend to offer small returns. However, for car enthusiasts and classic car investors, the potential is slightly more lucrative. 

In recent times, we have seen a rare Subaru Impreza WRC driven by Colin McRae go for an impressive £500k, and even Nigel Mansell has bought his array of memorabilia and sporting success to the auction house. This further highlights to investors that there are opportunities to not only own history but also gain rewarding returns due to their iconic nature.

Fast forward to the end of 2023, and Las Vegas hosted one of the biggest live auctions for the sale of classic cars to date. The star of the show would be Sir Lewis Hamilton’s 2013 Mercedes-AMG Petronas F1 W04. The seven-time Formula 1 world champion, to date, has won over 100 races and seven championships, making him one of the most famous sporting icons of all time, which in turn makes owning anything associated with him very desirable.

The live auction held in Las Vegas would quickly become the talk of the tangible asset world. An astounding £15.2 million was an easy bargain for one super fan of Sir Lewis Hamilton, who purchased his famous 2013 Mercedes F1 supercar—making this the most expensive modern Formula 1 car. The Mercedes flew past the previous ground-breaking record held by Schumacher’s 2003 winning Ferrari race car by nearly £3.3million. 

But now imagine if that wasn’t sold via live auction…

With an online auction, which House of Assets provides, the possibilities of the price could be endless. Classic car investors from all over the world could’ve been involved, and the return on investment had the potential to be even greater. This is why, for any classic cars for sale, it is always best to turn to an online listing. House of Assets is happy to deal with all your supercars and classics, so we can help maximise your returns or even help you find the best classic car investment for you. 

If you require any assistance in the classic car investment world from buying or listing, then don’t hesitate to contact us at House of Assets!

Beth Macdonald

Bethany is a seasoned expert in tangible asset investment, renowned for her astute insights in the realms of art, fine wines, whiskey and classic cars. With over two decades of experience in the financial and luxury asset management sectors, and working for other auction houses/marketplaces, she has a deep understanding of the market sector and investment trading. Her passion for tangible asset investments started early in her career and she has keen eye for value and art.

Related stories

Stay informed with House of Assets
top stories, videos, events & news.