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Launching Soon

18 Apr, 2024 Press Release

Are you an emerging artist, collectible car enthusiast, or a collector of fine wines and whiskies looking to unlock the potential of your high-value tangible assets? House of Assets, a pioneering online marketplace, empowers businesses to unlock the true potential of their holdings, offering an innovative solution to further monetise them in today’s dynamic investment market.

Move beyond traditional methods and tap in directly to a global community of eager buyers. House of Assets’ new online marketplace goes beyond mere auctions as it facilitates private sales, exciting group purchasing opportunities to come, and the ease of buy-it-now functionalities, all with expert advice. Exclusive featured pages will see you diving into the realms of horse racing, luxury bags and more, brought to you by our partners, Highclere Racing, the main supplier of the King’s horses, and Limelight Nova, the leading VIP fashion concierge. So whether you’re a newcomer or a seasoned seller, the House of Assets platform will seamlessly integrate the best of online capabilities, surpassing traditional vendors to elevate your business’ selling experience.

House of Assets hosts a tiered membership system for both individuals and businesses that caters to all diverse needs. Our dedicated business membership plan is designed to empower businesses to optimise their asset management strategies with grants to exclusive access to a plethora of industry advantages. Business members will receive an invitation to our annual, exclusive membership party to help your business leverage these networking opportunities to form sound partnerships with other businesses, industry experts, and potential collaborators.

This exclusive online marketplace is launching to meet an evolution of acquisition preferences which has broadened the range of clients looking to buy and sell luxury assets in the ever changing digital world.

Everybody wants to own a Picasso, right? So how do we work for keen investors? By taking advantage of our tiered individual memberships, collectors of all levels will have access to the help of our advisors, multiple discounted services, as well as our unique features coming soon that will revolutionise how you fund and monetise high level coveted assets. The opportunities will be endless! From taking a stake in a Monet or a Damien Hirst and securing the asset with the support of other premium members, our intuitive and safe platform allows even beginners to freely sign up, learn, sell or expand your portfolio in art, fine wine, vintage whiskey, collectible cars, luxury bags, or racehorses, and is not something to miss out on.

Founder James Ballard conceptualised House of Assets after being inspired by the revelation of obvious hesitation among asset owners towards traditional auction houses. So he embarked on the mission to redefine the tangible asset acquisition landscape by targeting those who were uncertain about how to trade the art, vintage whiskey, fine wines and collectible cars they had to sell.

With the majority of James’ career immersed in his clientele’s world of luxury living, he obtained insights into the discerning tastes and desires that keen collectors with strong asset portfolios hold. And while the ordinary auction houses missed the mark, he claimed this space to market for with a passion for art, cars, whiskey, wine, luxury bags and racehorses. So by embracing the boundless potential the online realm has to offer, he’s fused his expertise with a vision to establish a tailored community to suit this emerging need of this new client base.

“Our online marketplace provides a curated selection of investable assets, exclusive access to private sales for members, detailed insights and analysis with our educational blogs and a vibrant community of collectors and investors. By combining the buy it now with bid options, an auction and our collectors building portfolios, it will create several options for clients and sellers to pursue.” ~ House of Assets Founder James Ballard

Online marketplaces mean items can be viewed from anywhere in the world, reaching a wider audience of vetted members. We focus on user experience, and we allow sellers to choose their prices, reserves and how they sell with the essential expert guidance needed to undergo this process. From appraisal to the moment of sale, the interactions are seamless and easy to understand.

Join our exclusive marketplace that offers a streamlined process without compromising on credibility and integrity. This exclusive new platform will not only host traditional sales but also offer online-only features which unite everything you love about buying and selling online.

“We prioritise building long-term relationships with our sellers and members based on trust and mutual respect.” ~ House of Assets Founder James Ballard.

Beth Macdonald

Bethany is a seasoned expert in tangible asset investment, renowned for her astute insights in the realms of art, fine wines, whiskey and classic cars. With over two decades of experience in the financial and luxury asset management sectors, and working for other auction houses/marketplaces, she has a deep understanding of the market sector and investment trading. Her passion for tangible asset investments started early in her career and she has keen eye for value and art.

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