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How to sell your fine wine investments

03 Jan, 2024 Wine

Fine wine investments can be an intricate venture, but knowing how and when to sell your wine assets in order to maximise returns can be just as tricky. There could be several reasons why you want to list your wines, like making up space in your wine cellar, losing interest in the bottle, or just wanting to free up some capital. Either way, House of Assets are here to help! In this blog, House of Assets will detail the key considerations you should make to help you navigate the world of selling your wine portfolio. 

Market research and timing:

Before even deciding to sell your wine, you must stay up to date with the market’s current trends, which can help determine your timing to maximise returns. Your wine’s selling price will fluctuate based on vintage quality, producer reputation, and global economic conditions. So don’t rush a sale; it is best to hold onto your bottles and wait out for periods of high demand and limited supply when a trend works in your favour. For example, some wines can even shoot up in popularity due to the season, like a fruity rose in summertime or a more mature taste at Christmas. By holding out for a trend, you can capitalise on the potential price increases when you sell at the right time. Alternatively, you may want to sell your rare wine investment when you notice a decline in the market so you don’t lose too much value.

More specifically, it is said to be a smart idea to sell your fine wine investment when it is near maturity. Of course, it is hard to determine exactly when that’ll be, but spending time researching and using resources such as winery estimates and critics’ tasting reviews could definitely be beneficial to help you determine when your wines are getting close to maturing. 

This proves, no matter the other key considerations, timing is the most vital thing to get right when selling your fine wine and to achieve that, you must be confident in your research. Not only should you factor in when it’s best to sell your wine, but when it’s not best to sell your wine. For example, you should avoid individually selling your rare wine investments in peak summers and winters due to the higher chance of weather damage in shipping. This isn’t the most common thing to know without research! But of course, when you are selling with House of Assets, any time of the year is appropriate because we’ll always keep your tangible assets protected with our insurance policies. 

Proper Storage and Documentation:

When the long-awaited time has come to sell your wine, you must have the correct documentation and storage ready. The condition of your wine is paramount to achieving optimal returns, so it is necessary to ensure that it has been stored in ideal conditions, including proper temperature, humidity and lighting. Ensure you have all the key details ready to hand over to House of Assets so we can detail the previous purchase dates, provenance, and notable events related to the specific bottle to all potential buyers. This information will add to your offering’s credibility, making you more attractive and positively impacting the perceived value of your wine investment. 

Auction Houses:

Utilising a reputable auction house, like House of Assets, is a common and one of the more popular methods for selling high-value rare wine investments. Auctioning your wine portfolio makes a much smarter investment strategy than selling individually, as we can provide the potential to drive up the selling price as we welcome a platform for buyers to bid on your bottles. But if you’re not one for risks, House of Assets also provide a buy-it-now option, so there is no need to fear! You can list your fine wines for the exact price you deem appropriate. 

Whilst these are only a handful of things to know and consider when selling your wine portfolio to maximise your investment, it proves that selling your wine investment can be much easier than you think! When listing with House of Assets, the hard part of gaining interest in your investment is taken care of; the only thing the seller needs to focus on is deciding when they’re ready to part with their precious fine wine! So, by conducting thorough research and being confident in knowing when the time is right for you, you can position yourself for success in the world of fine wine investment and unlock the full potential of your wine portfolio. 

If you have a wine investment that you’re ready to part ways with, then don’t hesitate to contact us at House of Assets. We will be happy to help your investment portfolio reach its potential value. 

Beth Macdonald

Bethany is a seasoned expert in tangible asset investment, renowned for her astute insights in the realms of art, fine wines, whiskey and classic cars. With over two decades of experience in the financial and luxury asset management sectors, and working for other auction houses/marketplaces, she has a deep understanding of the market sector and investment trading. Her passion for tangible asset investments started early in her career and she has keen eye for value and art.

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