Home Fine Art How to Discover Up-and-Coming Artists 

How to Discover Up-and-Coming Artists 

13 Feb, 2024 Fine Art

In the world of art, there is an undeniable thrill in discovering emerging talents before they hit the mainstream. Whether you’re an avid art enthusiast, art investor, artist, or simply anyone with an eye for creativity, uncovering these hidden gems can be a rewarding journey. However, with competition on the rise and contemporary artwork becoming increasingly saturated, it is essential to refine your approach to spot these rising stars before others do. House of Assets is a big fan of supporting rising artists, and we love the thrill of finding new talent as much as anyone else, so we will share our top tips for finding up-and-coming artists. 

Develop an eye for creativity

The first step in discovering emerging artists is cultivating a keen eye for creativity. Train yourself to recognise unique perspectives, innovative techniques, and compelling narratives within artworks. Look beyond the obvious and seek out artists whose work resonates with you on a deeper level. 

Explore diverse platforms

In today’s digital age, the internet plays a huge role in holding a bank of artistic talent waiting to be uncovered. Utilise a range of online platforms, including social media, online galleries, and crowdfunding websites and be open-minded. Be willing to venture beyond well-known platforms to find hidden treasures. Local art events, exhibitions, and gallery openings are excellent opportunities to discover emerging talents within your community in real life. This way, you can engage in conversation and connect with up-and-coming artists directly, so you can ask questions and take genuine interest in their work. 

Look for consistency and growth

When evaluating emerging artists, look for consistency and growth in their body of work. Assess whether they demonstrate a clear artistic vision, evolve their style over time, and show dedication to their craft. Consistency and growth indicate a promising artist committed to honing their skills and pushing boundaries. Alongside their growth, a tell-tale sign may be artists who have received recognition or awards for their works. While accolades aren’t the sole measure of an artist’s potential, they can provide valuable insights into their level of talent, build their attractiveness and, therefore, expand their growth. 

Trust your instincts

Above all, trust your instincts. When identifying up-and-coming artists, follow your intuition and pursue artists whose work resonates with you on a personal level. Because at the end of the day, it’ll be your art to keep before it gains enough return on investment, you may as well home art that you like over pure investment potential! While it is essential to consider external factors such as critical acclaim and market trends, ultimately, your passion and connection to the art should guide your decisions. 

Discovering up-and-coming artists is a thrilling and rewarding pursuit that requires a combination of curiosity and perseverance. Embrace the journey of discovery and celebrate the creativity and innovation of emerging talents shaping the art world’s future. 

House of Assets are keen to find emerging talent, and we would love to offer our service as a platform to help people get discovered! From another perspective, we also aspire to be a platform where investors can discover new talent before the competition. So if you’re an up-and-coming artist or an investor looking to find new artists to invest in, then don’t hesitate to get in contact. House of Assets would love to be the matchmaker for a keen investor and an upcoming artist. 

Beth Macdonald

Bethany is a seasoned expert in tangible asset investment, renowned for her astute insights in the realms of art, fine wines, whiskey and classic cars. With over two decades of experience in the financial and luxury asset management sectors, and working for other auction houses/marketplaces, she has a deep understanding of the market sector and investment trading. Her passion for tangible asset investments started early in her career and she has keen eye for value and art.

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