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Buying Art as an Investment

13 Dec, 2023 Fine Art

The art market is a dynamic and sometimes complex landscape, so when buying art as an investment, knowing how to prepare yourself and what to look for in your future art asset is essential. 

It goes without saying that before you place your money down on the next piece of fine art to compliment the top of your fireplace, you must be 100% confident in your research about the asset and the art market itself. Key things you need to understand the meaning of before investing in art are market trends, provenance, authentication, conservation and insurance. But also, more importantly, being stubborn in understanding your budget and strict in knowing your exact investment goals will help you tremendously when buying art. As art investors, by sticking to this initial preparation, you can narrow your search, save time, and find a beautiful piece of art that matches your needs perfectly! 

Now, having prepared yourself to enter the art world, you might next ask the seemingly obvious question of ‘how to invest in art and what to look for?’ But it is more complex than a simple answer. Your prior research will play a massive stepping stone in helping you know what to look for in art by merely understanding the concepts, but now it is important to know in the context of every piece of fine art. While that may seem daunting, House of Assets are always here to support and that is why we’ve collated a list of the most important things to look out for:

Artist Reputation and Track Record:

The reputation and track record of the artist can play a pivotal role in determining the potential value of their work. Consider the artist’s career trajectory, exhibition history, and critical acclaim. Established and well-regarded artists often command higher prices in the market. 

Artistic Style and Innovation:

Please pay attention to unique styles in artists’ work and their contribution to the evolution of art. Innovative work tends to have a lasting impact on the art world and can be appreciated significantly in value over time. 

Historical Significance:

Art with historical significance, whether due to the artist’s role in a particular movement or the artwork’s connection to a specific period, can carry increased value and is important to keep your eye out for. Understanding the historical context of a piece enhances its overall appeal to art investors. 

Medium and Materials:

Different mediums and materials can impact the longevity and value of an artwork. The quality and mastery of materials used are important to consider across all paintings, sculptures, prints, and mixed media in terms of preservation and market demand. 

Auction Results and Sales History:

Research an artist’s auction results and sales history. Consistent demand and increasing pricing over multiple sales indicate a strong investment opportunity. Conversely, erratic or declining prices may warrant a closer examination of the artist’s market standing. 

So there is a little taster for you budding art enthusiast investors, meaning all that’s left to answer is the last remaining question. ‘How to invest in art?’ House of Assets are pleased to say the answer is simple… it’s with us!

At House of Assets, we will be delighted to support you as art investors in finding your dream piece of fine art on our online marketplace. Our site will provide detailed information about each asset so you can quickly tick off all your required research and feel confident in your purchase with us. 

If you have any questions regarding listing or buying art, for example, to diversify your investment portfolios, please don’t hesitate to get in touch. 

Beth Macdonald

Bethany is a seasoned expert in tangible asset investment, renowned for her astute insights in the realms of art, fine wines, whiskey and classic cars. With over two decades of experience in the financial and luxury asset management sectors, and working for other auction houses/marketplaces, she has a deep understanding of the market sector and investment trading. Her passion for tangible asset investments started early in her career and she has keen eye for value and art.

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